Terms of Reference – Branding Strategist

Terms of Reference – Branding Strategist

The Youth Network for Community & Sustainable Development is a youth-led movement catalyzing social change by engaging young people on critical sexual and reproductive issues affecting them and amplifying their voices to speak for Human Rights, through targeted advocacy to key players, capacity building and development, communications and media engagements, partnerships and programme implementation. We also work on a broad range of issues such as Gender, Governance and Environment, however, our priority over the years has been on Sexual and Reproductive Health & Rights

Since its inception, YNCSD has been catalyzing efforts of young people towards ending Female Genital Mutilation/Cutting (FGM/C) and gender-based violence, through effective programming that transforms social norms underpinning these practices as well as promoting reproductive health and rights for women and girls. Part of our activities is to ensure that every pregnancy is wanted and that women and girls have access to reproductive health services and are given the opportunity to exercise full agency over their bodies. We pride ourselves to be a leading youth-led organization delivering quality programmes and interventions for our donors and partners based in Nigeria and globally.


Job Summary

Youth Network for Community and Sustainable Development seeks to engage a Branding Strategist to achieve the following objectives to enhance her brand presence, messaging, and impact. 



Brand Identity Enhancement: Develop a strong, cohesive brand identity that reflects our mission, values, and goals.

Audience Connection:  Establish a deeper and more meaningful connection with our target audience to be able to craft messaging and visuals that resonate with our audience.

Differentiation: Develop strategies to communicate this differentiation effectively to the audience.

Consistency: Maintaining consistent branding across all platforms to ensure uniformity in messaging, visuals, and tone of communication.

Engagement and Impact: Increase engagement with our audience and drive positive impact in supporting our mission 

Storytelling:  Develop compelling narratives that communicate the organization’s journey, successes, and vision to be the leading youth led organisation.

Adaptation to Trends: To stay relevant in a rapidly evolving landscape and remain up-to-date and effective.


Key Responsibilities:

Media Platform Analysis: Evaluate YNCSD’s presence across Facebook, Instagram, LinkedIn, Twitter, website, and email to understand the current brand representation and engagement levels.

Comprehensive Brand Analysis: Conduct an in-depth analysis of YNCSD’s platforms to identify strengths, weaknesses, opportunities, and threats, considering factors like content quality, audience engagement, and visual consistency.

Detailed Reporting: Create a comprehensive report summarizing the brand analysis, including key findings and strategic recommendations for improving brand presence and impact.

Internal Brand Audit: Review YNCSD’s internal branding materials and communications to ensure they align with the organization’s mission, values, and desired brand image.

Branding Strategy Development: Design a comprehensive branding strategy framework customized for each platform. This framework will encompass messaging, visual guidelines, and engagement strategies to elevate the brand’s effectiveness.

Collaboration with Communications Team: Work closely with the Communications team to ensure the smooth execution of the developed branding strategy across all platforms, ensuring consistency and alignment.



Media Platform Insights Report: A comprehensive analysis report detailing the brand’s current presence, engagement levels, and audience demographics on Facebook, Instagram, LinkedIn, Twitter, website, and email.

SWOT Analysis Report: A document highlighting the strengths, weaknesses, opportunities, and threats identified in the brand analysis, accompanied by insights and actionable recommendations.

Brand Analysis and Recommendations Report: A detailed report summarizing the overall brand analysis, key findings, and strategic recommendations for improving YNCSD’s brand positioning.

Internal Brand Audit Assessment: An assessment report ensuring that all internal brand materials, including documents and communications, align with the organization’s mission and values.

Platform-Specific Branding Strategy Framework: A tailored strategy document for each platform outlining guidelines for messaging, visual identity, and engagement strategies to enhance brand impact.

Collaboration and Execution Summary: A document detailing the collaborative efforts with the Communications team, explaining how the branding strategy will be executed seamlessly across platforms.



  • Bachelor’s degree in Marketing, Design, Communications, or a related field. Master’s degree is a plus.
  • Knowledge of current industry trends, emerging technologies, and best practices in branding.
  • Proven experience as a Branding Strategist or similar role, with a strong portfolio showcasing successful brand campaigns.
  • In-depth understanding of branding principles and techniques.
  • Proficiency in analyzing social media platforms and web analytics tools.
  • Excellent communication skills and the ability to present complex ideas in a clear and compelling manner.
  • Strong attention to detail and the ability to think creatively and strategically.
  • Familiarity with non profit organization brand representation or a similar field


How to Apply:

Please provide the following in an email to hello@yncsd.org  (CC: h.adaji@yncsd.org)

  1. Portfolio: detailing your relevant experience.
  2. Case Studies: Present detailed project cases highlighting challenge analysis, strategic solutions, and achieved results, including goals, strategies, and outcomes.
  3. Strategy Documents: Share redacted strategic documents to reveal problem-solving skills and your approach to brand development.